#business_card #typography

March 2024

Business card for Baudry's Central Pharmacy, located in Redon (Bretagne, 35).

I resumed my typographical research based on the shape of a cross (ref. : research around Geneva) to compose the words « Pharmacie » and « Centrale ».

The front and back of the card complement each other to form a cross, the distinctive sign of the pharmacy.

Printing

Printing was done on Havana paper. This simplicity and this choice of paper reflect the natural atmosphere of the pharmacy, whether in its products and advice in aromatherapy and nutrition, or in the very woody character of its interior.