#visual_identity #logotype #poster #illustration

February > March 2025

This project is of particular importance, combining both a daily passion and a professional activity. The ASPTT club of Rennes requested the creation of the visual identity for this race, Les Foulées Maurepasiennes, of which it has taken over the organization. The event will take place in November 2025, in the middle of the fall season, in the Maurepas district of Rennes (Bretagne, 35).

Logotype

"Les Foulées" is distinguished by its fluid handwritten typography, symbolizing the movement, while "Maurepasiennes", in thick capital letters, reinforces the presence and local roots of the event.

Poster

The colors used in the poster evoke the autumn period of the race. This choice of colors also serves to indicate that the race passes partly on paths (Parc des Gayeulles).

In the illustration, the blur in the background combined with the runners' posture reinforces the effect of speed and movement. The sporting setting ensures a clear and evocative visual identity for the event.

Other media

Social media templates and a graphic charter are also being designed, while a gift for runners is in preparation.